What do you think of when you hear the words "Big Data?"
For many of us, it brings to mind images of large computer servers humming away, which contain important business information. However, Big Data and its' meaning and impact go way beyond that.
Put quite simply, Big Data is a term that describes HUGE volumes of information, both structured and unstructured, that inundates a business on a daily basis. This information is used to better understand business customers, as well as their purchasing behaviors and preferences. Big Data can also reveal hidden buying patterns, trends, etc. This knowledge is usually wasted, if not recorded. However, if this information can be captured, it can be analyzed for insights that lead to better business decisions, smarter strategic moves and optimized business operations.
For example, Warehouse Equipment recently installed a Big Data Scale for a customer in Quality Control. The scale is used to determine if their boxes contain all of the parts that their clients have ordered. Furthermore, we added an Automatic Recording function to the system, so it can record the Date, Time, Batch #, Line #, Weight; Under, Pass or Over, etc. With this information, the customer is able to track where business operation errors occur, so actions can be taken to improve their processes.
This Big Data Floor Scale, with Automatic Recording function, can record information on every load that is put on the scale. It can also be customized to capture whatever data is desired, for a very low fee.
Big Data is to business as DNA is to humans. Knowing your Big Data, you can harness this information and use it to identify new business opportunities. This, in turn, leads to more efficient business operations, higher profits, happier clients, as well as make your business more competitive than others in the marketplace.